Miguelina

Website URL

miguelina.com

Language

English

About Miguelina

Dominican-born designer Miguelina Gambaccini founded her namesake brand to create stylish, packable pieces for women who love to travel. Her Shopify-based store showcases elegant white-lace dresses, kaftans, and jumpsuits that reflect a free-spirited, bohemian style. The brand partners with global charities and women’s cooperatives to promote sustainability and community empowerment.

Organic
Traffic

82%

Increase

Indexed
Keyowrds

76%

Increase

Non-Branded
Search Growth

150%

Increase

Overview

In May 2025, Miguelina’s website experienced a sudden drop in indexed keywords, falling to 398. The traffic loss affected both branded and non-branded visibility. Search performance in the US declined sharply, reducing international reach and online sales.

Solution

Techvando conducted a full technical SEO audit to identify crawl inefficiencies, missing canonical tags, and unoptimized internal linking. Our Website Migration Services team implemented 301 redirects to recover link equity and fixed indexing barriers through structured data and sitemap improvements.

We focused on non-branded keyword growth using a tailored Fashion SEO strategy that targeted product and collection pages. Schema enhancements and entity optimization improved visibility in Google’s AI Overviews and ChatGPT mentions.

By September 2025, indexed keywords rose to 700, with organic visibility rebounding strongly. The brand’s US traffic share grew to 35%, and non-branded keywords accounted for 25% of all search traffic.