All Star Logo

Website URL

allstarlogo.com

Language

English

Platform

WordPress

Client Industry

Ecommerce, Apparel, Custom Clothing

Business type

Business to business

About All Star Logo

All Star Logo is a leading online retailer for custom work uniforms and embroidered corporate apparel. Their catalog includes over 26,000 customizable products ranging from polos, jackets, and aprons to fleece blankets and caps. Each product can be tailored with embroidery, screen printing, or direct-to-garment methods. With a focus on quality, personalization, and fast fulfillment, All Star Logo serves both small businesses and enterprise clients across the United States.

Organic
Traffic

85%

Increase

Indexed
Keyowrds

86%

Increase

Revenue from
Organic Search

94%

Increase

Overview

When All Star Logo partnered with Techvando in July 2022, their website struggled with slow load times, poor internal linking, and unoptimized collection pages. The site indexed only 16,555 keywords, and key product pages were not ranking due to technical bottlenecks. Despite having a large product inventory, crawl efficiency and on-page optimization were holding the website back from reaching its full organic potential.

Solution

Our team performed a full technical SEO audit to uncover and resolve performance issues. We optimized the WordPress structure, compressed media files, and improved Core Web Vitals for faster page loading.

We restructured collection pages with unique, keyword-focused titles, meta descriptions, and schema data. Internal linking was built strategically to strengthen authority flow from high-value categories to product pages.

Redirects were carefully managed using 301 mappings to preserve link equity during URL cleanups.
We also developed a content plan targeting high-intent queries such as “men’s polos”, “denim letterman jacket”, and “custom aprons.” Within a year, the site grew to 30,829 indexed keywords, achieving top positions for multiple commercial keywords.