Candle Wic

SEO Campaign

Website URL

candlewic.com

Language

English

About Candle Wic

Candlewic is a long-standing supplier in the candle and soap making space. The brand offers wax, wicks, molds, fragrance oils, and learning material for new and experienced makers. Their site runs as a large ecommerce store with thousands of SKUs, seasonal products, and tutorials. The goal was to improve search visibility for product and category pages while fixing technical gaps on the WordPress setup.

Organic
Traffic

186%

INCREASE

Organic
Sessions

174%

GROWTH

Keywords in
Top 3 Positions

256%

INCREASE

Overview

Candlewic’s site had weak internal linking, inconsistent URL structures, and missing redirects from older product URLs. Many important categories struggled to rank. In April 2023, they had 248 keywords in positions 1 to 3, 1032 in positions 4 to 10, and 1176 in positions 11 to 20. Their WordPress setup needed technical cleanup to handle thousands of ecommerce URLs.

Solution

We started with a full technical audit using our process from the WordPress SEO service page. We fixed crawl waste, removed thin URLs, and aligned all product paths before the next seasonal cycle. We used 301 redirects for legacy URLs, rebuilt internal linking at scale, and added structured data for all key templates. We also guided their content team using practices from our SEO Audit Services. By March 2024, Candlewic had 905 keywords in positions 1 to 3, 1,834 in positions 4 to 10, and 2,150 in positions 11 to 20. The site became more stable and continued to grow with each crawl.