Dubai Pet Food

Website URL

dubaipetfood.com

About Dubai Pet Food

Dubaipetfood.com is the Middle East’s largest online pet retailer, offering over 12,000 products ranging from premium pet food to grooming services. Known for its one-hour delivery and professional care offerings, the brand has built a reputation for convenience and quality. As part of its growth strategy, dubaipetfood.com aimed to migrate from Magento to a custom-built platform, seeking improved performance, an enhanced user experience, and greater scalability.

Organic
Traffic

82%

Increase

Organic
Session

77%

Increase

Conversions from
Search Traffic

167%

Increase

Overview

Migrating a high-traffic, SEO-rich eCommerce site comes with inherent risks. For dubaipetfood.com, the top priorities were:

Preserving existing SEO equity during the transition
Managing URL restructuring and 301 redirects for 12,000+ products
Avoiding traffic and revenue drops
Enhancing UX/UI for a faster, more intuitive shopping experience
Ensuring mobile responsiveness and improved checkout flow

Solution

SEO-Focused Website Migration

At Techvando, we approached the migration with precision and a clear focus on SEO continuity. Our work included:

A full technical SEO audit to assess risks and opportunities
A structured 301 redirect strategy to maintain link equity and rankings
Optimization of metadata, on-page content, and internal linking
Enhanced schema markup for improved visibility in search

UX/UI Enhancements for Better Engagement

We revamped the site’s design to reflect a modern, user-centric approach:

Improved navigation for easier product discovery
Streamlined checkout process to reduce cart abandonment
Mobile-first responsive design
Faster page load times through code optimization and performance tuning

We continuously monitored performance via Google Analytics and SEMrush, making data-driven refinements post-launch to maximize results.

The results

The migration and optimization efforts delivered measurable business growth:

167.63% increase in organic revenue
82.08% growth in organic traffic
77.80% rise in sessions
57.80% boost in eCommerce conversion rate
180.56% increase in total transactions

dubaipetfood.com not only retained its visibility but also achieved substantial growth in traffic, engagement, and revenue.

With strategic planning and a results-driven approach, Techvando ensured a seamless migration for dubaipetfood.com, preserving its SEO strength while enhancing overall performance. Our holistic execution across technical SEO, structured redirects, and UI/UX optimization led to improved user experience, stronger visibility, and increased online revenue.

Today, dubaipetfood.com continues to lead the UAE’s pet retail market with a faster, smarter, and more customer-centric online experience; backed by scalable infrastructure and sustained growth.