Executive Order Doberman Kennel

SEO Campaign

Website URL

eodob.com

Language

English

Platform

WordPress

Client Industry

Pet Services, Dog Breeding

Business type

Business to consumer, Business to business

About Executive Order Doberman Kennel

Executive Order Doberman Kennel is a Kansas based European Doberman Pinscher breeder known for registered, health-tested, title-producing lines. The kennel focuses on temperament, longevity, and International Dobermann Club standards. Their program includes Puppy Culture, early obedience patterns, crate and potty training, plus extensive socialization. They also support owners through an Executive Program that rewards training and competition milestones, helping families raise Dobermans for sport, show, working, or companion homes.

AI
Overview

Citations

Referring
Domains

95%

INCREASE

Backlinks
Earned

238%

INCREASE

Overview

When we started, the site had limited visibility in AI search experiences and weaker authority signals in competitive “buy now” queries like European doberman puppies and adult dobermans for sale. The backlink profile was small for the niche, and several high-intent pages needed clearer topic targeting, cleaner internal structure, and stronger supporting content. We also focused on building trust signals that matter in pet and breeder searches, including health testing, program credibility, and location relevance for Wichita, KS.

Solution

We ran a full technical review using our technical audit process, then fixed crawl and indexation blockers, cleaned up templates, and improved internal linking across money pages and supporting guides.

We rebuilt keyword mapping for transactional pages, tightened titles, headings, and on-page copy, and added supporting informational content to capture top-of-funnel searches like “doberman lifespan” and “doberman weight,” then funneled that traffic into puppy and adult availability pages.

On authority, we executed targeted outreach via link building and digital PR to grow referring domains and increase DR (domain rating). Result: stronger visibility in AI surfaces (AI Overview and ChatGPT citations increased), more referring domains and backlinks, and first-position rankings for multiple high-intent keywords, including: