Kathy Vegan Kitchen

SEO Campaign

Website URL

kathysvegankitchen.com

Language

English

Platform

WordPress

Client Industry

Food and Recipe Publishing

Business type

Business to consumer

About Kathy Vegan Kitchen

Kathy’s Vegan Kitchen is a growing food and recipe platform focused on whole food, plant-based cooking. The site publishes vegan entrees, soups, salads, small bites, and seasonal recipes. Kathy shares simple methods backed by clear nutrition values. The audience relies on quick recipe pages, structured instructions, and weekly updates. The site targets families who want healthy plant based meals with minimal prep.

Organic
Traffic

122%

INCREASE

Keywords in
Top 3 Positions

314%

INCREASE

Referring
Domains

401%

INCREASE

Overview

The site struggled with limited organic reach, slow growth in recipe visibility, and weak domain authority. Many recipes ranked beyond page two. Only 666 keywords sat in the top 3 positions in October 2021. Backlink quality remained low, with an average DR of 25. The site needed structured optimization, stable technical foundations, and consistent authority signals across food industry sources.

Solution

We performed a full SEO audit and cleaned technical gaps in WordPress. We improved crawl depth, fixed category structures, and strengthened recipe schema. We updated internal links to spread topical relevance. We planned a steady outreach campaign using SEO link building and targeted food blogs for placements. High authority domains improved the average DR from 25 to 53. Referring domains increased from 175 to 877.

By 2023, we had improved our strong ranking positions from 666 to 2,755. Visibility jumped across all recipe categories. The platform remained WordPress, so we followed best practices from our WordPress SEO services to strengthen the structure without disrupting the user experience.