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Payoneer

Website URL

payoneer.com

Business type

Business to business

Platform

Wordpress

Client Industry

Finance

About Payoneer

Since its inception in 2005, Payoneer has been at the forefront of empowering small and medium-sized businesses to engage in global commerce. With a mission to democratize access to global markets, Payoneer has successfully eliminated geographical barriers, making international transactions seamless and straightforward. Through their innovative financial platform, businesses worldwide can now operate in multiple currencies, explore new markets, and secure working capital to fuel their expansion on the global stage.

In organic
users
24%

Increase

In organic
Sessions
50%

Increase

leads from
Search engine
50%

Increase

Overview

Despite being a pioneer in the financial industry, Payoneer faced a challenge common to many leading businesses: enhancing their visibility on search engines for a broader array of business-related keywords. The goal was to not only attract more users to their platform by ranking higher on these keywords but also to optimize their existing and future content to better serve their audience’s needs.

Solution

To tackle Payoneer’s challenge, a multi-faceted content strategy was developed. The initial step involved conducting thorough keyword research to identify new opportunities for ranking on business-related keywords. This research then informed the creation of detailed content briefs for both new and existing content, ensuring that all material published by Payoneer was optimized for search engine visibility.

Additionally, the strategy included building content pillars for different areas of their website. These pillars served as foundational blocks, around which related content could be structured, offering comprehensive insights into specific topics and further improving SEO performance.

The results

The implementation of this robust content strategy yielded impressive results for Payoneer. By September 2023, the number of keywords for which Payoneer was indexed doubled from 25.9K to 50K. This significant increase in indexed keywords enhanced Payoneer’s visibility on search engines, connecting them with a broader audience. Moreover, in Pakistan, Payoneer achieved a remarkable milestone by ranking second for the highly competitive keyword “withdraw money.” This success not only underscored Payoneer’s leading position in the market but also opened up new opportunities for growth and expansion.
payoneer growth in topic
payoneer growth in topic
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