The Coca Cola Company

Website URL

coca-colacompany.com

Language

English

Platform

Custom Developed

Client Industry

Enterprise

Business type

Business to business

About The Coca Cola Company

The Coca-Cola Company, founded in 1886 in Atlanta, Georgia, is a global leader in the beverage industry. Its portfolio includes iconic brands like Coca-Cola, Fanta, and Sprite. With a presence in more than 200 countries, the company continues to promote sustainability through initiatives in water conservation, women empowerment, packaging, and community welfare. Its website serves as the central hub for brand storytelling, sustainability progress, and corporate innovation.

Overview

The Coca-Cola Company’s custom-built website faced several technical SEO issues affecting crawlability and visibility. Problems included:

Non-indexable URLs in the sitemap
Duplicate and missing meta descriptions
Thin content and missing H1 tags
Schema markup errors
Large unoptimized image files
Missing hreflang on return links

These issues limited the site’s performance on search engines and reduced page discoverability.

Solution

Our team conducted a comprehensive technical SEO audit to identify crawl and indexing gaps. We implemented a single, structured sitemap and fixed canonical inconsistencies to prevent duplicate content. Using 301 redirects and structured schema improvements, we optimized internal linking and meta hierarchy.

Post-implementation, crawl efficiency improved by 92%, and the number of indexed pages increased significantly. This ensured that Google’s crawlers could better understand and serve Coca-Cola’s multilingual and historically rich content.