All Star Logo

The challenge, the work, the results.

All Star Logo had crawl and indexing problems that kept otherwise sound pages out of search entirely. This is the least glamorous failure mode in SEO and one of the most common: no amount of content investment or promotion helps while Google cannot reliably reach, render and store what is already published. The company was effectively paying to produce pages that search engines never saw.

A full audit cleared the technical blockers first. Only once pages were reliably reachable did a steady content roadmap go in, built around the design services the company’s buyers actually search for rather than the services the company most wanted to sell. Those are rarely the same list, and the difference decides whether content earns anything.

Organic visibility doubled. The sequence is the lesson: the content worked because the technical fixes had made it reachable first, which is why we do not run those two workstreams in the opposite order, however tempting it is to start with the visible one.