BC Jobs

The challenge, the work, the results.

BCJobs.ca is one of Western Canada’s leading job boards, and job boards present one of the hardest technical problems in SEO. Listings appear and expire constantly, the URL count runs into the tens of thousands, and crawl budget is quietly spent on pages that will be gone next week. Meanwhile the pages worth ranking, the ones that actually bring candidates in, compete against national aggregators with far larger domains.

The technical work made a large, fast-changing site fully crawlable, so Google could find and retain the pages that mattered instead of burning its budget on expired inventory. Content and internal linking then turned listings and career resources into a compounding asset rather than disposable stock, giving the board durable pages that keep earning between hiring cycles.

Indexed keywords grew from 10,000 to more than 24,000. For a job board that keyword footprint effectively is the product: each additional ranking term is another candidate arriving without paid acquisition, and at this scale the cumulative saving against per-click sourcing is the whole commercial case.