Ranking keywords more than doubled in a year for this Northeastern Pennsylvania injury law firm.
1,200
Ranking keywords
2.2x
Growth from ~550
Source: Ahrefs organic positions, to April 2024
The challenge, the work, the results.
Caputo & Mariotti is a personal injury law firm serving Northeastern Pennsylvania from the Scranton and Wilkes-Barre area. Injury law is among the most contested categories in all of local search: a single signed case can justify years of marketing spend, so established firms defend page one hard and advertise heavily around it. A firm competing there needs genuine depth on each case type and strong local signals in every town it takes cases from.
We built case-type depth rather than one catch-all services page, matching the way injured people actually search after an accident. That was paired with the local work that decides which firm gets the call: profile completeness, reviews and prominence across the areas served. The content answered the questions clients ask first and that most firms avoid, including what a case might be worth, how long it takes and what a lawyer costs.
Over the engagement, ranking keywords rose from roughly 550 to about 1,200, with steady gains in page-one positions. The shape of that growth matters as much as the number: it climbed and then held rather than spiking and falling back, which is what a durable local footprint looks like rather than a temporary lift.
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