Dubai Pet Food

The challenge, the work, the results.

Dubaipetfood.com is the Middle East’s largest online pet store, which presents two problems at once: a large product catalogue to make discoverable, and local demand to capture from owners buying for an animal they will not compromise on. Pet owners research food and health with unusual care, then buy repeatedly for a decade, so the first ranking often decides a very long relationship.

We optimized categories and product pages across the catalogue while strengthening the local signals that put the store in front of nearby owners, treating retail and local as a single programme rather than two disconnected workstreams. Content had to satisfy the care-driven research that precedes a first order as well as the transactional searches that follow it.

Both local and product visibility grew. In pet retail the payoff compounds unusually well, because food and litter are repeat purchases and a customer won once through organic search tends to stay won without further acquisition cost.