Organic traffic roughly quadrupled in ten months, with 94.7% of it non-branded.
4x
Organic traffic in ten months
94.7%
Non-branded traffic share
440
Referring domains, up from 190
Source: Ahrefs, September 2023 to June 2024
The challenge, the work, the results.
Green Hill Sports makes boxing, judo, MMA and taekwondo equipment, including AIBA approved competition gloves, and sells worldwide from Dubai. Combat sports gear is a category where global sportswear giants and marketplace listings crowd the first page, and where a brand known inside federations and gyms can still be invisible to the much larger audience searching generically for gloves, headgear or uniforms. The brand searches arrived on their own; the growth had to come from everyone else.
We ran SEO across the full catalog: technical foundations on the store, category and product pages optimized around how fighters, coaches and gyms actually search, by discipline, by use and by certification, and steady authority building month after month. The referring domain curve tells that part of the story itself, climbing from roughly 190 to about 440 without a spike anywhere, which is what deliberate link earning looks like as opposed to a burst campaign.
Between September 2023 and June 2024, average organic traffic roughly quadrupled, from around 4,500 to 18,000. The composition matters more than the curve: of the 13,106 organic visits Ahrefs recorded for June 2024, 94.7% came from non-branded searches, meaning new buyers finding the gear, not existing fans typing the name. By the end of the engagement the site also led its tracked US organic competitor set in traffic.
The numbers.
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