Dominican-born designer Miguelina Gambaccini founded her namesake fashion brand. We grew its organic reach.
The challenge, the work, the results.
Dominican-born designer Miguelina Gambaccini founded her namesake fashion brand, and fashion search is seasonal, visual and crowded. Shoppers search by style, occasion and fabric far more often than by designer name, so a brand relying on its own name being known is invisible to most of the demand in its category.
Cleaner technical foundations came first, then collection and product optimization written to meet shoppers searching for the styles the brand is known for rather than the vocabulary the brand uses internally. Those two languages are rarely the same in fashion, and closing that gap is most of the work.
Organic reach grew across those style searches, putting the collections in front of shoppers at the browsing stage rather than relying on people already knowing the name. For a designer brand that is how the audience widens beyond the existing customer base.
Want results like Miguelina?
Every engagement starts the same way: a look at where your rankings stand today and what is getting in the way of growth.
Your consultation maps the opportunities in your market, and you will walk away with a clear plan whether we work together or not.
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