The Coca-Cola Company

The challenge, the work, the results.

Working at Coca-Cola’s scale changes the nature of the problem entirely. Architecture, crawlability and international configuration interact across an enormous estate, small errors replicate across thousands of URLs, and any recommendation has to be something engineering teams can implement without risking pages that already perform. The difficulty is rarely diagnosis; it is producing a diagnosis an organization that size can act on.

We ran an enterprise technical audit covering site architecture, crawl behaviour and international setup, then delivered the findings prioritized for implementation rather than as an undifferentiated list of issues. Each item was scoped so the teams responsible could judge effort against impact and schedule it into their existing release cycle.

The audit gave those teams a clear, actionable set of technical fixes they could act on with confidence. At this scale the deliverable is decision-ready diagnosis rather than a traffic chart, and it is judged on whether the recommendations survive engineering review.